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Image Optimization: The How to and the Why to

Using optimized images to accompany an article, such as photos, illustrations, graphs, and charts draw a reader’s attention to the content. A lot of web readers are not reading as much as they are scanning, and a strategically placed image will catch their attention. Most will read the caption first to find out what it’s all ...

Content Quality has its own Reward

How do search engine indices actually check website content for quality and relevancy? Everyone says ranking well on search engine results pages requires content that Google, Bing, and other major search engines deem as “quality content.” While Google frequently updates their algorithms, the focus on keywords and the relevance to those keywords and phrases to the ...

The Parallax Scrolling Dilemma

The biggest problem with parallax scrolling themes is the reduced benefits derived from SEO efforts due to the increased loading times which lead to higher bounce rates and fewer customers. If you look at Awwwards, The Favorite Website Awards (thefwa.com), Unmatched Style, and many other websites that “give” (actually for most it is just paid advertisement) ...

How to Convert Landing Page Visits to Cash or Contacts

80 percent of all sales on the internet start as the result of an organic search, hence the importance of optimizing landing pages to drive sales of our products or services. As designers, our efforts must work well with content creators and marketing strategists who target the right audience through their SEO efforts so that search ...

Why WordPress? The Rationale Explained!

Many people still think of WordPress as a new technology that is untested, not robust or simply a good platform for blogging. The truth is WordPress has been providing business owners as well as blogger an excellent content management system (CMS) for nearly 12 years. WordPress is an absolutely free Content Management System (CMS) for any ...

What’s in a Domain Name?

Have you ever considered what goes into deciding on and getting a domain name? Not just any name, but one specifically needed for your business or cause. There are pitfalls of waiting until the last minute to get the domain name you need for your business, non-profit, or even a Presidential bid. Obviously the majority ...

What Does 99.999% Uptime Really Mean

Many hosting companies will boast 99% uptime. This might sound good at first, but if you drill down to outage time, 99% isn’t quite as impressive. 99% server uptime translates into almost 4 days of unplanned outages per year. Whereas 99.9999% server uptime translates into less than a minute of unplanned down time per year. That’s ...

5 More Tips On Structuring URLs for SEO

As you might remember from How to Structure URLs for SEO, a URL is more than just your domain name. A well-structured URL can help a user navigate your site and tell the purpose of a page. Since the targeted traffic from URLs is so important, here are 5 more tips to help you structure ...

The Press Release: Make it Pop!

A press release (PR) can be an effective SEO and marketing tool. However, many struggle with how and why to write one. Here are tips from our pro, Stephen, to make your press release stand out. Open the Press Release with a strong headline. Most people will not read a PR unless the headline catches their ...

What is Malvertising and Why should I Care?

What point is there of putting four locks and a firewall on the front door and leaving the back door open? Malware is not injected into a system through the front door. Oftentimes, users are not even aware that an invasion took place, these are not like home invasions where the alarm is triggered and ...

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