It is necessary to claim and validate your business with Google for your business to appear in Google Maps and appear properly in searches. This helps to build trust between you and the consumer.
Should you verify your business via snail mail, you will receive a postcard that looks like this:
You will then need to enter the code on the postcard at the URL also listed on the card.
If we are handling your SEO and/or social media, you can send us the code using your SEO ticket number.