How to Sustain Growth through Business Partnerships
It’s no secret that networking works.
Setting up partnerships with like-minded businesses is a means of sustaining growth, while assisting other entrepreneurs to do the same.
Mike Vandling, Senior Partner of CourseVector, LLC, and Junior Partner Gabriel Mariani, have utilized this type of business attitude for the last twenty years. One of those partnerships is with Jeremy Cantilina, owner of EMC2, LLC.
CourseVector is a web design/development company that provides hosting, Search Engine Optimization (SEO) services, and graphic design at reasonable prices. Located in Camp Hill, Pennsylvania, they have been doing business worldwide since 1989.
This is a family business and as Vandling is fond of saying, “We are in this for the long-haul, with a mission to stand behind our services and our customers. Even when that means taking a loss to ensure the customer’s expectations are met and their vision is realized. At CourseVector customer satisfaction is our main goal, not an afterthought.”
This culture of customer service is what leads to meaningful and long-lasting partnerships with companies such as EMC2, a tech company in Hunterdon County, New Jersey.
EMC2: Providing Smart Technology Solutions for Small Businesses and Schools
EMC2 provides technology solutions to schools and small businesses. Their technicians provide a variety of services in the Tri-state area:
- Custom-build computers to the client’s specifications
- Provide computer repair
- Install, optimize, and troubleshoot networks
- Provide on-site training and technical support to its clientele
Jeremy Cantilina, a Civil Engineer and Microsoft Certified Professional, offered us an interview to better understand what they do.
Question: Could you give me a short synopsis of your relationship with CourseVector?
Cantilina: “I have worked with Mike over the last 18 years or so to supply web hosting and e-mail solutions for my clients. In later years, I worked with CourseVector for Website design and SEO. It has always been a pleasure to work with Mike and his team. They are very knowledgeable and professional. Service has been top notch; hence, I have never had the need to seek these services elsewhere.”
Question: What is the average size of your on-site group training and what would you say is the maximum you could handle?
Cantilina: “99 percent of my training is done 1 to 1; but, if I do a classroom setting, I prefer no more than 10.”
Question: What are the specifications most in demand for customized computers?
Cantilina: “The reason we custom build is to meet the needs of the customer to balance cost with performance, to be sure they pay for only what they need and not be overwhelmed with a lot of advertising from third parties. In general, most people are looking for reliability and the assurance of dedicated support over anything else. The specifications would vary depending on the use of the machine.”
Question: Given the popularity of tablets these days, which would you recommend a laptop or tablet for the small business owner who travels frequently and wants to carry just one device?
Cantilina: “In this example, we would sit down with the customer and review all of the things they would like to accomplish, and then develop a system in which to do that for the best possible price. Working with the customers’ needs and abilities is key to providing a solution that is both effective and efficient. You are not going to sell a snow blower to a person in Texas even if it happens to be the best one on the market. The customer needs to be able to use the technology effectively rather than just have it. This is where we differ from the large manufacturers. We listen and are more concerned about the customer meeting their goals than making the sale. This is the same value that CourseVector holds, which is why I have worked with them for so many years.”
By forging partnerships with small IT companies, CourseVector allows companies such as EMC2 to offer their clients much more than they could alone.