SEO for Maximum ROI
Keeping track of paid advertisements, and the benefit provided by them, is normally a simple process because the call-to-action is usually on the ad. When someone clicks that ad and makes a purchase, it is obvious what brought the buyer to the site. However, tracking the effectiveness of SEO efforts on organic searches can be much more difficult. Nearly 40 percent of all online contracts begin with an organic search, so knowing which efforts produce results is very important to any website owner.
Experts who work with SEO consistently know what techniques to use to rank higher on SERPs, but measuring the outcome and the conversion can be troublesome. Especially considering the large number of tasks involved with the multiple factors in SEO. Using the right reports to track the efforts makes the task a lot simpler.
- Keyword Research Reports:
- difficulty to rank in the top 10
- cost-effectiveness of competitive keywords
- Competition Analysis Reports:
- competitors’ SEO strategies
- competitors’ keywords
- competitors’ keywords to target
- competitors’ links
- Website Audit Reports (on-page optimization):
- Keyword density
- Page titles
- Meta tags
- Broken links
- formatting tags (HTML)
- validation errors (HTML)
Utilize those reports to compile a keywords list or matrix, determine which backlinks owned by competitors are worth pursuing, and make the improvements necessary to rank higher. These reports should provide information for future SEO.
- Keyword Rankings Reports:
- determine causes for monthly increases and decreases
- check keyword ranks against previous and best ever results
- Competitors’ Rankings Reports:
- compare against your site’s SEO and copy their efforts if they have consistent growth
- Link-Building Reports:
- Anchor text
- Link source URL
- Link destination URL
- Link’s PageRank
- # of external links
- # of backlinks
Compare monthly reports to initial reports and note any declines or increases, then check for changes made to that area to determine possible reasons for those changes and act accordingly. Check the list of links obtained during the month to make sure they are quality links that mention your products and services.
Use Analytics and Kabroo.com to set up automatic alerts or notifications of SEO downgrades. This will ensure that when Google decides to sneak in updates, such as what some are calling Phantom 2 on 29 April, damages or increases can be assessed. Google does push upwards of 500 updates annually, which in the case of Phantom many websites saw a 10-20 percent swing in their traffic numbers.
CourseVector provides a free marketing analysis that is a great starting point for maximum ROI. The initial analysis will be provided in three to seven days, and is a culmination of 300 pages of data, thoroughly reviewed and analyzed by our SEO experts. We will provide a summary of the report’s findings along with suggestions to improve your visibility. To get a Course Vector SEO Evaluation simply complete the form.