SEO Marketing Process
CourseVector treats our SEO program like any good marketing program. The right mix of a few key elements can make even a small SEO marketing campaign successful. The goal of marketing is to drive qualified leads to your business. As far as SEO is concerned, there are several elements that can influence your Page Ranking and QUALIFIED leads.
- Optimized Page Creation
There are key elements that search engines use to find websites and display results. The first step in our SEO process is to ensure your website contains these elements.
- Directory Listings
Directory listings on high-authority sites can help customers find your site. We make sure that your business is listed in industry-specific and local directories.
- Article Publication
Relevant content is a must. Consumers are hungry for new information. Writing relevant, industry-specific articles will help to attract new customers and establish you as an expert in your field.
- Press Releases
Press Releases are another way to get your name out there. Has your company undergone a change? Are you running a promotion? Is there a new product in your industry? These are all topics that could benefit from a press release.
Your customers are visual learners. Infographics can be a great way to explain a complicated subject using pictures and facts. This at-a-glance style presentation works beautifully online.
- Explainer Videos
An explainer video is a short advertisement or explanation of a product or service. These videos are normally no longer than 90 seconds, and include music or a voice-over and graphics that illustrate your product or service.
Finally, remember to include social sharing buttons with every article, graphic, or video you post to your site. By focusing on channels that your customers use, you will maximize your exposure to potential leads.
Contact us for a free marketing analysis of your website full of tips and tricks to help you gain the qualified leads you deserve!