Website Structure

How an HTML Redirect Can Save Your Website Ranking

Either use an HTML redirect or get an “Error 404 – Page not found” which is like reading from a tombstone. Here lies a page that used to be and exists no longer. For Google rankings, this results in ejection—red card—game over. But it’s possible to salvage virtually all of your webpage and website ranking ...

301 Redirect In WordPress FAQ

I am just trying to do a single 301 redirect from an old event page to the new one but it doesn’t seem to work. Do you have a good redirect plugin or method that you can recommend? We use the WordPress plugin called Redirection for basic 301 Redirects. However, we prefer Yoast Premium as it ...

Page Rank and How Links Make a Difference

Page Rank can be affected by links, negatively as well as positively. Links are an important ranking factor in the Google Universe. The number of external links can significantly improve page rankings, but only if the links are of high quality and they relate to the subject at hand. There are many companies that ...

SEO Marketing Using Pop Ups Not A Good Idea

SEO marketing that attempts to gain conversions by covering a portion of a web page is now being frowned upon by Google and should be avoided. This is particularly prevalent on mobile web pages as a pop up that takes 10% of the screen on a desktop, might cover 90% of the mobile screen. ...

Backlinks – Are They Really Helpful?

Backlinks are important to any website; however, the actual return on investment may be questionable. First and foremost, backlinks are more useful if they are coming from a site with a higher page rank or more authority than the page they are linking to. Obtaining backlinks from websites with less page rank will ...

Exact Match Domains Can Lead to SEO Penalties

An Exact Match Domain is a domain name that precisely matches a search query that will likely drive traffic to your website. Back in 2012, Google implemented a filter to prevent poor quality sites using Exact Match Domains from ranking well. As of this writing, Exact Match Domains are discouraged by White Hat SEO ...

How to Structure URLs for SEO

A URL is more than just your domain name. A well-structured URL can help a user navigate your site and tell the purpose of a page. Why is this important? Targeted traffic. A strong URL can help direct specific readers to specific pages. Although numbered one to five, these tips probably rank equally by Google, Bing ...

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