Ensuring the content of your website is up to date, and relevant can increase your overall SEO score. But in order to do so, your content must be well written. Below are some tips to consider when writing content for your site whether you are starting from scratch or updating an existing website.
How To Write New Content
- Choose A Topic
When writing new content, choosing a topic is as simple as picking out what the page you are creating will be about. - Ask Questions
Any questions you have regarding the topic should be written down. - Research
Taking time to research the topic will help you collect information. Gather information, take notes and be aware of any repeated information. - Ask More Questions
Consider yourself as someone with no knowledge of your topic–would they have any additional questions? - Create
Once you have your questions and research done, the next step would be to create your content. - Review and Organize
As you create your content, do not expect perfection.–this is where editing and finetuning your information comes in. - Metadata and Headings
Create and read your content before creating the title tag, meta description, and headings. - Perform Keyword Research
Lastly, take your primary topic, do keyword research, and make the appropriate adjustments throughout your content to ensure it reaches the most people.
How To Update Existing Content
When you are updating content that already exists, the most significant difference is that you will be identifying a topic rather than choosing one.
- Identify the Topic
Read the entire page and answer the question “What is this content about?” - Ask Questions
Consider what questions you have after reading the content. - Research
Again, gather information, research the topic, and take detailed notes. - Ask More Questions
What questions do you still have? - Create
Time to create your website content with the information you have gathered. - Review and Organize
When working with existing content parts of the content may need to be adjusted, moved, or taken out altogether. - Metadata and Headings
Create the appropriate headings and metadata for your revised content. - Perform Keyword Research
And as the same with new content, take your primary topic, do keyword research, and make the appropriate adjustments throughout your content for maximum reach.
Contact Us
Do you have additional questions regarding writing content? If so, contact CourseVector today!