A Content Management System, or CMS, is how many businesses are taking control of their websites. There are several content management systems available for website creation and management. While any could be a good choice, we recommend the WordPress CMS to our clients. Here are the top five reasons why.
1.) The WordPress CMS is easy to use.
It is impractical for many businesses, especially small businesses, to take a hands-off approach to updating their website. With WordPress, clients can be involved in updating their own websites. FTP is not required to make content changes, nor do you need to have extensive programming knowledge or a technical background in website design. With 1-click restore, you do not need to be afraid of making a mistake.
2.) There is an army of support.
It is really easy to learn about WordPress. Because so many people, businesses and developers alike, use WordPress, there is a lot of support available online. If you run into something that you do not understand, a quick search will usually yield several easy-to-follow results.
3.) It is functional and flexible.
Templates – WordPress can transform quickly into a design that fits your business by installing and configuring a template. There are thousands of WordPress templates to choose from; you’re sure to find one that fits your brand.
Plugins – Likewise, there are many plugins available to enhance functionality. You can easily add a calendar, sync your site with social media, schedules posts, or create an online store using WordPress plugins.
And to think, this is just a sampling of what can be done using templates and plugins with this CMS. If you can dream it, WordPress developers can probably make it happen.
4.) WordPress allows for easy content marketing.
Content marketing is the way to build your brand and win new business online. WordPress makes content marketing and search engine optimization quick and easy. Whether you’re creating new content, curating content for your industry, or doing a combination of the two, WordPress can help you to reach your target audience efficiently.
5.) It is economical.
The bottom line, and the biggest reason we recommend WordPress to our clients, is that it saves you money. WordPress makes it easy to have a beautiful, functional website that yields a high return on investment.
Start maximizing your website and SEO budgets with WordPress today.
