18 SEO Best Practices

Author: Mike | Date: June 5, 2018 | Categories:

Following SEO Best Practices can substantially boost your website ranking and online visibility. Many SEO companies are very secretive about how and what they will do for you. They will not divulge their “secret sauce.” At CourseVector there is no “secret sauce.” Following SEO Best Practices can and will produce results and there is nothing secret about them. All of our SEO packages include the following.

SEO Best Practices
SEO best practices are not one-size-fits-all. The list is lengthy, and maybe a lot for a small firm to handle alone!

SEO Best Practices

Server Considerations

Because not all website owners are tech-savvy, it is important to partner with a web host you can trust. Check on the hosts stats, like server uptime, bandwidth usage, disk space, and CPU throttling of your host. Make sure your host is not hurting your rankings. Your web host should be able to help with any server-related speed issues. Finally, if you find a sudden spike in storage fees, check out your media library. Clean up any unused items.

Site-Wide Considerations

There are a lot of site-wide considerations to think about when talking SEO best practices. Keyword research should be done site-wide at first, and then paired down to each page. Check the whole site for any broken internal or external links and downloads. Add a 404 error page to keep people on your site. Make sure your theme is up to date. Link to your social media accounts via your website. Make sure that your site can be seen on all devices and browsers. Images should be optimized, both in size and alt information. Your navigation should be clear and concise. Contact forms should be readily visible, as users want a quick and easy way to get in touch. Make sure you’re not using too many plugins as this can bog down the site, making it slow and hurting rankings. Make sure you have free reporting tools such as Google Search Console. XML sitemap is a way of getting your pages to search engines, at the very least you should have a static sitemap through free tools. Your robots.txt file gives search engines instructions, make sure your file is accurate, validates in Google Search Engine Console, and does not block important content from being indexed. Finally, make sure that you have a solid “About Us” page. It is often the most read page on a website.

Per-Page Considerations

While you have links to your social media accounts, you should also make it easy for users to share your posts on their social media accounts. The URL is the first element of a page, it is a good opportunity to present a concise directory structure that includes keywords. Make sure that content is fresh, up-to-date, accurate, and useful. Remember to optimize each page, including keywords, metadata, and images.

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