SEO Tutorial Series 9 Things to Consider for Your SEO Campaign
SEO Campaign Tips
1. What do you want your website to do?
Many people do not understand the intention of their own websites. Websites can inform, sell, entertain or any combination thereof. Determining why your website exists first, before moving forward, is an imperative step to a successful SEO campaign.
2. What is the behavior of your customers?
Determine how your customers behave. SEO is an ‘inbound marketing’ strategy that focuses on attracting customers through relevant and helpful content. Knowing what your customers are searching for allows you to optimize your site for what your customers want.
3. Do you have a sitemap?
A sitemap is important for SEO because it makes it easier for search engines crawl your site and find all your website’s page. Without a sitemap, search engines may or may not find the pages on your site.
4. Do you have a robots.txt?
The search engines need to be able to find your sitemap, and robots.txt points the crawlers in the right direction. Think of robots.txt as the receptionist of your website.
5. Does your website design look nice?
Nothing deters a customer quicker than a poor website design. Design needs to be user-friendly and attractive to keep users engaged. If your site is poorly designed this should be addressed before any SEO takes place.
6. Are you prepared to write content?
Your site needs to be populated with well written and optimized content. Keyword density, optimized meta descriptions, schema, etc. Your content should not only appeal to the users of your site, but it must also appeal to search engine crawlers.
7. How long will it take?
SEO is a patient game; you’ll need to be patient to see results. SEO campaigns can take as long as 6 months to start seeing ranking improvements. Just like the turtle, slow and steady wins the race.
8. How much time can you devote?
Your site needs tender love and care for the SEO campaign to be successful. Just like watering a flower to see it blossom, you need to put in time to see your SEO rankings improve.
9. Should you call a pro?
If you want something done right, hire a professional. A lot of people think “how hard could this possibly be?” SEO is constantly changing and what may be relevant today will be obsolete tomorrow. Unless you have to time to monitor search engine algorithm updates trust SEO to the professionals.9 Things to Consider for SEO