SEO Tutorial Series – 9 Things to Consider for Your SEO Campaign

SEO Campaign 

Search Engine Optimization (SEO) is a vital skill that must be utilized to gain maximum benefit from a website. CourseVector has created this SEO campaign guide to help you understand the importance of your SEO campaign and how to avoid costly SEO mistakes. 

SEO Campaign Tips

9 Things to Consider for SEO

What do you want your website to do?

Websites can inform, sell, entertain or any combination thereof. Determining why your site exists first, before moving forward, is an imperative step to a successful SEO campaign.

What is the behavior of your customers?

Determine how your customers behave. SEO is an ‘inbound marketing’ strategy that focuses on attracting customers through relevant and helpful content. Knowing what your customers are searching for allows you to optimize your site for what your customers want.

Do you have a sitemap?

A sitemap is important for SEO because it makes it easier for search engines to crawl your site and find all your website’s page. Without a sitemap, search engines may not find all the pages on your site.

Do you have a robots.txt?

The search engines need to be able to find your sitemap, and robots.txt points the crawlers in the right direction. Think of robots.txt as the receptionist of your website.

Does your website design look nice?

Nothing deters a customer quicker than poor website design. Design needs to be user-friendly and attractive to keep users engaged.

Are you prepared to write content?

Your site needs to be populated with well written and optimized content. Keyword density, optimized meta descriptions, schema, etc. Your content should not only appeal to the users of your site, but it must also appeal to search engine crawlers.

How long will it take?

SEO is a patient game; you’ll need to be patient to see results. SEO campaigns can take as long as six months to start seeing ranking improvements. Your site needs tender love and care for the SEO campaign to be successful.

Should you call a pro?

If you want something done right, hire a professional. SEO is always changing and what may be relevant today will be obsolete tomorrow. Unless you have to time to monitor search engine algorithm updates trust SEO to the professionals.

Mistakes To Avoid In Your SEO Campaign

Thin Content

Quality content on any website is necessary. Even websites that use images should utilize the keyword in the file name, alt-text, captions, and surrounding text to avoid thin content. However, be careful not to overdo it. Use the SEO Overview Tool to analyze the relevant strength of your content.

Google’s Hummingbird algorithm looks explicitly at the text surrounding keywords to analyze the searcher’s real intent. Hummingbird asks what the searcher is actually looking for. Website owners need to surround keywords with synonyms and alternate, relevant terms that express the intent of their keywords.

Additionally, using Google AdWords Keyword Planner can help gather keywords and synonyms to expand the list of words to use in your content.

Fact: “Organic vs. Paid Search Results: Organic Wins 94% of Time.”

Incorrect configuration of the Content Management System (CMS)

Every CMS requires at least some configuration for SEO, whether your website platform is WordPressJoomlaDrupalMagento or another CMS, be sure to look into the necessary steps to configure it for SEO.

Yoast WordPress SEO Plugin has been downloaded more than 40 million times and with an average of 4.9 out of 5 stars.  This plugin will generate an XML Sitemap, clean up permalinks, and remove any redundant or unneeded code from your website.

Fact: “WordPress celebrated ten years of existence in 2014.”

Duplicate content in many cases happens without the owner’s awareness. Google Webmaster Tools can help you identify and eliminate duplicate content. Printer-friendly copies of your content, link tracking problems, and many other configuration problems create duplicate content.

Acting on Rumors

There are many myths concerning SEO online yet there are many legitimate sites that provide accurate information about SEO as well. As stated above, use the tools provided by the CMS or Google Webmaster Guidelines to ensure accurate information.

People want to believe they can buy likes on Facebook and 3000 backlinks for $10. Social media should be an essential part of your total marketing strategy, but buying likes and links should not.

Fact: “52% of U.S. small businesses use social media to promote their businesses…” Yet, “Less than 20% of small and medium-sized business websites have a link to a Facebook page, and fewer have links to Twitter and LinkedIn.”

Not Investing Enough in SEO (time or money)

SEO Infographic by CourseVector
Most website owners know they have to invest in SEO to bring people to their site. Those that know what it takes, often believe they can do it themselves. Unfortunately, in many cases, these are well-meaning small business owners who are already spending too much time away from their families. How can they possibly fit in SEO?

Therefore, they often try SEO services that promise number 1 ranks on search engine results pages (SERP) but are short on delivery. If you need quality SEO services check out CourseVector, there is no better return on investment (ROI) than well-orchestrated SEO. Have you ever tried directory listings, blogs, videos, or press releases to build SEO for your site? We will explore every legitimate avenue to drive traffic to your site. For quality lead production that will not break the bank, fill out the contact form to receive a free marketing plan for your business and get started on your SEO campaign today.

Fact: “91% of US Internet users search every month” & “The top 5 results get 75% of the clicks!”

Investing in SEO after the Site is already built

SEO is a continuous process that should begin well before any code is written. Most website developers do not know enough about SEO, just as most search engine optimizers do not know enough about designing a website. That is why at CourseVector we have SEO and content writers who provide the SEO input, including blogs for your site before the process begins and track SEO for the website as long as you remain with us.

One of the top methods of building inbound traffic is having an informal, informative blog about your product or services.

Fact: “Companies that blog have 97% more inbound links.”

Not Focusing on the User

Focusing on quality content that will attract and hold the user’s attention is the best possible method to maximize SEO efforts.  After learning about SEO, suddenly everything is about SEO, and they place less emphasis on the people reading the content.

The ultimate purpose of every website should be to convert visitors to clients. Whereas it is necessary to do well in your goal to reach the top five on SERPs, you must entice the reader to answer your call-to-action (CTA). Whether that is making a purchase or merely registering on your site so you can follow-up with future promotions by email.

Fact: “The most active demographic group for blogging is 21-to-35-year-olds with 53.3% of the total blogging population.”

Using Pop-ups 

SEO marketing that attempts to gain conversions by covering a portion of a web page is now being frowned upon by Google and should be avoided. This is particularly prevalent on mobile web pages as a pop up that takes 10% of the screen on a desktop might cover 90% of the mobile screen. Google has always frowned on pop-ups as being distracting to the visitor and CourseVector agrees.  To date, CourseVector has not employed that as an SEO technique.

By following our simple SEO campaign guide and avoiding common SEO mistakes, will ensure your website SEO campaign operates smoothly and efficiently leading to more traffic and potential customers.  Contact us today for assistance!

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