Be Found Online with Image Optimization

Date: January 16, 2020 | Categories: ,

Page not performing well in the SERPS?

It might be your images!

Your website looks great. You’ve optimized your text, added beautiful images. Now, you sit back and wait for the search engines to find your site. You wait three months* and nothing happens. Your site isn’t being indexed! No one can find your site, and you’re probably losing sales to your competitors. What should you do to fix it? The problem may be image optimization, or lack thereof.

Page optimization is not just about text and keywords. Images play an important roll in search engine algorithms. Alt tags aren’t enough. You must choose the right format, compress images, and add alt tags. However, your images may need more for a boost in the SERPS.

Do not overlook these easy tasks when optimizing the images on your website.

1. Image file structure matters. Google uses the URL path as well as the file name to help it understand your images. What does this mean? Don’t just dump your image files into one big media library. It is better to break images down into sub-folders with descriptive names. Equally important is naming the image something that makes sense for both the page and the image. Here is an example:

  • Less-effective: uploads/2019/12/Jan2020_Resolution-scaled.jpg
  • More-effective: security-posters/Jan2020-security-resolutions.jpg

2. Be mindful of your page title and description. Both of these items are used in search engine algorithms. This gives even more of a reason to make sure that your images make sense on your page. For more information on page titles and descriptions, please see Google’s Title and Snippet Guidelines.

Bonus Tip: If you use structured data, Google will display your images as rich results. This is particularly helpful if you’re selling something.

search for macaroni and cheese google rich results

3. Include images in your sitemap. You have two options here. Either add images to your sitemap or create an image site map. Either way, site maps help crawlers index your site instead of relying on on-page links. There are several plugins that add a sitemap to your WordPress website, including Yoast.

Ready to optimize your images?

If you’re ready to begin optimizing the images on your site, you can use the tips on this page and Google’s tips on image optimization. If you feel like you don’t know where to start, we’re here to help! Start with our free SEO evaluation. You’ll get a very clear picture of how well your site is optimized, and we’ll send you a detailed plan of where to go from here.

*Note: Three months is not a magic amount of time it takes search engines to index a website. It was used for the sake of illustration. If you want to learn more about how long indexing can take, check out our article “How long does it take to rank in search?

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