In today’s technologically advanced world, a company’s website is comparable to a storefront or a book cover. In other words, a website visitor will decide whether or not to buy goods or services from you in a matter of seconds. A website redesign may be vital, or potential customers may immediately check you off their list if you do not have a website or if it is mostly down or hard to navigate.
81 percent of internet users think less of a company if its website is not maintained, and 39 percent would think long and hard about using their product or service if the website is not modern, user-friendly, and updated.
To pique consumer interest and win their trust, websites must be engaging, well-designed, and simple to navigate. So, how is it going with your online presence? Here are 4 signs that your website may need a makeover or a website redesign.
1. Your Website Appears Outdated
There are times when looks do matter. While your website must run well, it also needs to look new and modern, not like it is from a time gone by. A website redesign may be your solution here.
Your website should be redesigned at least once every few years. Technology evolves at a rapid pace and you need to keep ahead of the curve.
For example, if your website was built utilizing Flash technology, you should surely upgrade it. Flash is a defunct web technology that Google and Adobe have phased out. As a result, it will no longer function in the Chrome browser.
2. You Have Slow Website Loading Times
According to a Google study, pages must load in under 3 seconds to have the least amount of impact on conversion rates and other Metrics. However, separate research from Unbounce reveals that marketers aren’t as eager to optimize page load time as they should be.
If the pages on your website take longer than 3 seconds to load, your marketing efforts will suffer. The good news is that you can use this as an opportunity to speed up your pages and gain an advantage over your competitors.
3. Basic On-Page SEO is Lacking on Your Website
On-page search engine optimization (SEO) is required to rank your website on Google and other search engines for relevant keywords. For instance, each page should have a title tag that describes the page’s main focus.
The title tag is an HTML component that appears in browsers tabs when a page is opened, but search engines also utilize it to generate listings. By establishing distinct title tags, you can tailor how Google and Bing show your website. When you combine all the different SEO elements of your website it can drive extra traffic to your website. When investing in a website redesign SEO on your website can get a brand new lift.
Note: While it is not necessary to do a complete redesign to address on-page SEO, a redesign is a perfect opportunity to address things like H-tags, keywords, images, and more since you will likely already be touching most pages during a redesign.
4. Your Website is Not Optimized for Mobile
Mobile devices account for a majority of all internet traffic and Google now ranks websites based on their mobile versions rather than their desktop versions.
Hence, it is critical to provide a great mobile experience for your clients. If you have a different mobile website or one that does not use responsive design, it is better to start from scratch with a mobile-first strategy.
Final Word on Website Redesign
Redesigning a website on your own might be a challenging task. If you simply do not have the time or expertise to perform a website redesign yourself, hiring a marketing expert for this purpose is an excellent option. Contact CourseVector for more information website redesign services.
