How to write a meaningful description that Google wants to publish
If you write a meta description that is not meaningful, is the same across several pages, or doesn’t match what users are searching for, Google will rewrite the meta description for you. While there is no way to get Google to use the meta description you use 100% of the time, there are a few tricks to write a meaningful description to increase the odds.
- Write a unique description for each page. Do not repeat descriptions across pages.
- Write a description that fits the snippet. Between 100 and 155 characters is usually a safe bet. It needs to be long enough to be meaningful, but short enough to make sense when truncated by Google.
- Write what users are searching for. You might need to ask an SEO professional for help here. But, if you’re DIYing your SEO, write something meaningful that answers what you’re searching for.
Again, these tips do not guarantee that Google will choose to display your meta description in the snippet. However, taking the time to write a meaningful and unique description will certainly help!
