Online Visibility Critically Important as Pandemic Continues
Now is the time to boost SEO if you can
According to the Manifest, only 30% of small businesses have an SEO or online marketing strategy. With the extended social distancing measures necessary to keep COVID-19 at bay, online visibility is increasingly important. Now is the time to boost (or start) your SEO plan to ensure online visibility. CourseVector’s SEO programs are tailored to each client, from full-service SEO to mentoring clients on how to increase rankings organically.
SEO during hardship can be a fantastic opportunity to connect with your customers.
- Empathize with your clients – We’re all in this together. Right now presents a unique opportunity to connect with your customers in a way that good times just don’t offer.
- Stay connected – If you can get people to think about you post-pandemic, you’ve done your job. Staying connected during the slow times is a great way to stay on the minds of your clients.
- Remind your clients that you’re the expert – Having a strong presence online can remind clients that you are, indeed, an expert or authority in your field.
- Stay on top of trends – There’s a lot of talk of a “new normal”. The truth is, we don’t know how people will behave in our post-virus world. Having a good connection with your clients now can provide insight as to changing habits for the future.
SEO is not a quick fix. It takes time and expertise to rank online. However, SEO marketing can give you the most bang for your buck versus some quicker advertising options. This long-term strategy has longevity that shorter-term ads don’t have. And during this time of social distancing, being visible online can make or break your small business.
While business is slow you have the luxury of time. You can go through your website, page by page, and optimize content that fell by the wayside during busier times. If you were a primarily brick and mortar store pre-COVID, now is a great time to figure out ways to transition at least part of your business online.
It is also important to keep in mind that your competition may not have the resources to put money into online marketing right now. If you do, you will come out on top in the SERPs when times are not as lean.
Disable website only as a last resort
If you simply cannot afford to keep your website up and running, reach out to your service provider. Many companies are willing to defer payment until the crisis is over. If you need to, shut down your website for only a short period of time. It is smart to keep an indexable homepage as a place holder if you can afford it, until you’re able to reinstate full website functionality.
It should also be stated that any analytics that you have accumulated pre-quarantine will disappear if you decide to shut down your website. You will have to start from scratch with search engines and with analytical data.
Start your SEO campaign now
Let’s face it, this economic downturn is going to put many small business out of business. Only the smart, strategic, and adaptable are going to survive. If there is anything that you can right now to ensure that business is booming again when people are ready to spend, it is investing in online marketing.
Even if you own a brick and mortar store that was forced to close, you can begin an SEO strategy now to draw business in when businesses are able to open again.
CourseVector has SEO marketing programs to mentor or teach website owners and administrators to do their own SEO. Our team can walk business owners through changes that will improve their rankings, provide them with tracking and offer advice for as little as $75 per month. To get started, allow us to do a free SEO analysis of your website and we can custom-tailor a program that will fit into any budget, even during these hard times.
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