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HTTPS and SEO: How Does It Affect Rank?
What is HTTP?
HTTP, meaning “hypertext transfer protocol,” is the first part of a URL. It relates to how transference of data occurs from a server to your screen. HTTPS, the S stands for “Secure,” encrypts the data transferred with the purchase of a security certificate.
In recent years website hacking and personal data theft has become more and more prominent. Every time an individual uses the web, their sensitive information is put at risk. To ensure your website is keeping personal data safe and also keeping users it is important to secure your site.
According to a recent survey by HubSpot Research, if your business’ website is not secured, more than 8 out of 10 users said they would leave your website.
HTTPS and SEO
Google has stated that SSL is a ranking signal in Google’s search algorithm. In other words, this means that HTTPS websites have the ability to outrank secure sites. As a matter of fact, as of 2017 Google Chrome started displaying a “not secure” message if you visit a website that uses the standard HTTP and not HTTPS.
July 2019 Update: Certain versions of Firefox will display any HTTP site connection as “Not Secure” by default starting in October of 2019.
SEO That is Right for You
What is a business to do with so many tips, tricks, and changes in SEO protocol and procedure? The best way to handle your business’s SEO is to maintain a robust marketing campaign that includes website changes that make a site more user-friendly, creating new and useful content, building credible links and last but not least securing your site. Let CourseVector help you create a good organic SEO plan that will yield the best results for your website.
Not sure where to begin? Start with a free marketing analysis from CourseVector. Our free report provides a review of your current website and a plan for improvement. Find out more by contacting us today.