HTTPS and SEO: How Does It Affect Rank?

What is HTTP?

HTTP, meaning “hypertext transfer protocol”, is the first part of a URL. It relates to how transference of data occurs from a server to your screen. HTTPS, the S stands for “Secure”, encrypts the data transferred with the purchase of a security certificate. Google supposedly gives a “boost” to HTTPS URLs in its search results pages.


Is the added expense worth it for improved SEO rankings? Not for everyone. Google’s HTTPS algorithm is said to affect only 1% or less of searches. There is a chance that this protocol might be weighted more heavily in the future, but that remains to be seen. For now, it is best to approach a security certificate on a case-by-case basis.

SEO That is Right for You

What is a business to do with so many tips, tricks, and changes in SEO protocol and procedure? Although HTTPS might make sense for some businesses, generally the best way to handle your business’s SEO is to maintain a solid marketing campaign that includes website changes that make a site more user-friendly, creating new and useful content, and building credible links. For most, a good organic SEO plan will yield the best results.

Not sure where to begin? Start with a free marketing analysis from CourseVector. We will explore the validity of HTTP vs. HTTPS as it applies to your website in our report, but we give you so much more. Our free report provides an analysis of your current website and a plan for improvement – We provide the complete picture, not just what Google deems important this week. Find out more by contacting us today.

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