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Local SEO is Important to a Strong Marketing Plan
Search engine optimization (SEO) should not be overlooked when building your online presence. It is especially important for local businesses to focus on local SEO to make a bigger impact in a certain service area. If you serve your community face-to-face, then you need to develop a solid local marketing strategy that includes location-specific SEO.
Why Search Engine Optimization?
Consumers often start purchases by researching as much as possible about the brand, handyman, service, material, store, location, food, ingredient – you name it and people are researching it online. This is why organic search engine optimization is so important to local businesses. Organic SEO is how to improve your website’s standings in search results pages without purchasing ads. The higher you are in a search result, the more likely you are to be seen online.
Why Focus on Local SEO?
Focusing on local SEO could be an important aspect for your business marketing plan. Google, arguably the most popular search engine, returns a mix of both website and local information. Not to mention, around 50% of mobile searches are local. This number will only increase in the coming years. To stay competitive in a local market, businesses of all sizes will need to focus on local SEO.
How to Optimize your Website
Once you completed the basic website optimizations, you should focus your efforts to local-specific optimization tasks.
Google My Business – Create, complete, and update your Google My Business account. There is so much that can be done within your GMB profile including adding photographs and running promotions!
Online Directories – Location-based directories like Yelp can be a great place from which to drive local traffic. Make sure that you’re listed here, and keep that listing up to date.
Name, Address, Phone number – With so many people searching from mobile devices, why not make it easy of them to find you by including your name, address and phone number in the header or footer of your website. Pro Tip: Make sure that your phone number is linked so that mobile devices can easily make the call to your business.
Blog Posting & Page Optimization – Once you’ve completed the tasks above, it might be time to start thinking about a location-specific content strategy. For example: If you are a handyman business in Orlando, Florida you may want to write content that your business provides Hurricane preparedness/repair services in and around the Orlando area.
Social Media – Social media may not be the right tool for every business. But, it can be a great way to keep your brand in front of your local customers. Just make sure you’re following the website’s guidelines and that you’re posting relevant, engaging content often.
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